The right first message can double your lead conversion rate. The wrong one — "Hi, how can I help you?" — loses most buyers in seconds. These 100 templates cover every stage of the property sales conversation, in BM, English, and Mandarin (Malaysian Chinese). Copy and personalise them with your name, project, and details.
How to use these templates
Replace anything in [brackets] with your actual details. Don't send templates word-for-word — personalise at least one detail per message. Buyers can smell a copy-paste and disengage. These are starting points, not scripts to memorise.
The fastest agents automate the repetitive ones (enquiry opener, follow-up sequences, appointment reminders) and spend their time personalising the ones that require judgment (objection handling, negotiation).
Section 1: First reply to a new enquiry
English — general enquiry
Hi [Name]! I'm [Your Name] from [Agency] 😊 Thanks for reaching out about [Project/Area]. Quick question — are you looking for own stay or investment? And budget-wise, roughly which range are you working with? Happy to share the latest pricing and availability once I know a bit more about what you need.
Bahasa Malaysia — enquiri umum
Hi [Nama]! Saya [Nama Anda] dari [Agensi] 😊 Terima kasih sebab WhatsApp tentang [Projek/Kawasan]. Boleh saya tanya, ini untuk duduk sendiri atau pelaburan? Dan bajet dalam lingkungan berapa ya? Saya boleh kongsikan harga dan unit terkini lepas tahu sikit lebih detail 🙏
Mandarin — 一般询问
你好 [名字]！我是 [您的名字]，来自 [中介公司] 😊 谢谢你询问 [项目/地区]。 请问是自住还是投资呢？预算大概是哪个范围？ 了解你的需求后，我可以跟你分享最新的价格和单位资讯 🙏
Section 2: Pricing questions
English — price enquiry with qualifier
For [Project], pricing starts from RM[X] for [unit type]. The [bedroom count] units are the most popular — currently from RM[Y]. Built-up is [size] sqft, facing [direction/view]. Would a showroom visit or Zoom walkthrough work better for you to see the layout properly?
English — PSF explanation
The PSF (price per square foot) for [Project] is around RM[X]–RM[Y], which is [competitive/in line with/below] the surrounding area. For comparison, [nearby project] is transacting around RM[Z] PSF on the secondary market. If you're thinking investment, the current rental yield in this area is roughly [X]% — I can pull the exact NAPIC data for you if useful.
BM — soalan harga
Untuk [Projek], harga bermula dari RM[X] untuk [jenis unit]. Unit [bilik] yang paling popular — sekarang dari RM[Y]. Keluasan [saiz] kaki persegi, menghadap [arah/pandangan]. Ada masa nak singgah showroom atau prefer Zoom dulu tengok layout?
Section 3: Loan eligibility
English — DSR quick check
To give you a rough idea of loan eligibility — banks generally allow monthly repayments up to 70% of your gross income (this is called DSR — Debt Service Ratio). Quick estimate: if your monthly income is RM[X], you could potentially service a loan with repayments of up to RM[X × 0.7]. At current rates (~4.5%, 35 years), that supports roughly a RM[calculated amount] loan. This is just a rough guide — actual approval depends on your full profile. Do you have existing loans (car, credit card, current mortgage)?
BM — semak kelayakan pinjaman
Untuk tahu kelayakan pinjaman secara kasar — bank biasanya benarkan ansuran bulanan tidak melebihi 70% pendapatan kasar (ini dipanggil DSR — Debt Service Ratio). Jika pendapatan anda RM[X] sebulan, ansuran maksimum dalam lingkungan RM[X × 0.7]. Pada kadar ~4.5%, 35 tahun — ini bermakna pinjaman dalam lingkungan RM[jumlah]. Ada pinjaman kereta, kad kredit, atau rumah lain sekarang? Ini akan affect kelayakan.
English — EPF withdrawal mention
Just so you know — if you're a Malaysian citizen, you may be able to use your EPF Akaun Sejahtera (Account 2) savings for the down payment (10% of purchase price) and also to reduce your monthly loan repayment. This is worth checking with EPF directly — depending on your savings, it can significantly reduce the cash you need upfront.
Section 4: Viewing booking
English — propose viewing
Based on what you've told me — [summary of their requirements] — I think [Project] could work well for you, specifically the [unit type] units on the [higher/lower] floors. Are you free for a quick showroom visit this [day] or [day]? Usually takes about 45 minutes. I'll walk you through the layout, the view from the actual floor, and the financing options.
BM — cadangkan lawatan
Berdasarkan apa yang anda beritahu saya — [ringkasan keperluan mereka] — saya rasa [Projek] sesuai, khususnya unit [jenis] kat tingkat [atas/bawah]. Free tak [hari] atau [hari] untuk lawatan showroom? Dalam 45 minit je. Saya akan tunjukkan layout, pemandangan dari tingkat sebenar, dan opsyen pembiayaan.
Confirmation message (after booking)
Confirmed! Your viewing for [Project] is on [Day], [Date] at [Time]. Showroom address: [Address] — there's parking at [location]. I'll send you a reminder tomorrow. Looking forward to meeting you 😊
D-1 reminder
Hi [Name]! Just a reminder — your viewing at [Project] showroom is tomorrow, [Date] at [Time]. Address: [Address]. Parking at [location]. If anything comes up, just let me know and we can reschedule. See you tomorrow! 🙂
2-hour reminder
Hi [Name] — see you in about 2 hours at [Time] for the [Project] viewing! 😊 Address again: [Address]. I'll be waiting for you at [specific spot in showroom/lobby].
Section 5: Follow-up sequences
Day 2 — after no response to first message
Hi [Name] — following up on [Project]. Did you have a chance to look at the details I shared? If budget or timing isn't right just yet, no pressure at all — happy to keep you updated on any good units or promotions that come up.
Day 5 — value-add follow-up
Hi [Name]! Quick update — [Developer] just announced [incentive/news — e.g., waived MOT fees for bookings this month / new payment scheme]. Thought you'd want to know given your interest in [Project]. Worth a chat if the timing is better now?
Day 14 — gentle long-tail check-in
Hi [Name], hope you've been well 😊 Just checking in — are you still exploring [Area/Project], or have your plans changed? No pressure either way — just want to make sure I can help when the time is right for you.
BM — selepas lawatan tiada tindak balas
Hi [Nama]! Harap lawatan hari tu useful 😊 Ada soalan ke pasal [Projek] selepas tengok showroom? Atau nak saya carikan perbandingan unit yang lain? Kalau timing belum sesuai, takpe — saya akan update kalau ada unit atau harga menarik yang sesuai dengan citarasa anda.
Section 6: Objection handling
"Let me think about it" — English
Of course, take your time 😊 Just so you have all the information — what are the main things you're weighing up? Is it mostly timing, financing, or something specific about the project? Happy to help clarify anything while you're deciding.
"Too expensive" — English
Understood — budget is always the practical starting point. To help me suggest something more suitable: what's the top range that would feel comfortable, and is the location flexible or does it need to be [area]? There might be units in a nearby area at a similar spec but different price point that I haven't shown you yet.
"I need to discuss with my spouse/family" — English
Absolutely — this is a big decision and it's important everyone's aligned 😊 If it helps, I can prepare a short summary — price, layout, financing estimate, and why I think this unit makes sense — that you can share with them easily. Would that be useful?
"Saya kena tanya bini/laki dulu" — BM
Betul tu, keputusan besar kena bincang sama-sama 😊 Kalau nak, saya boleh buat ringkasan mudah — harga, layout, anggaran pinjaman — yang boleh share dengan pasangan. Lebih senang nak explain. Nak saya buat?
"I already have an agent" — English
No problem at all 😊 I'm happy to be a second opinion if you ever want to compare options or check pricing on a different project. Not trying to step on anyone's toes — just here if you need me. Feel free to reach out anytime.
Feng shui concern (Mandarin)
非常了解！风水是很多人选择单位时的重要因素。 您通常看哪些方面呢？楼层是否要避免某些数字？朝向重要吗？ 了解您的偏好后，我可以帮您筛选出最适合的单位，不用浪费时间看不合适的。
Section 7: Post-closing (referral and review)
After successful close
Congratulations [Name]! 🎉 So glad we got this one locked in for you. The legal team will be in touch about the SPA within the next few weeks. Do reach out if any questions come up — I'm here through the whole process. One small favour — if you know anyone else looking at property in [Area], I'd love the introduction. And if you have a moment, a Google review would mean a lot 🙏
BM — selepas tutup deal
Tahniah [Nama]! 🎉 Gembira sangat dapat bantu anda dapatkan unit ni. Pihak guaman akan hubungi untuk urusan SPA dalam beberapa minggu. Hubungi je kalau ada soalan — saya ada sampai urusan selesai. Satu permintaan kecil — kalau ada kenalan yang cari hartanah di [Kawasan], saya terhutang budi kalau boleh introduce 😊 Dan kalau ada masa, ulasan Google sangat bermakna 🙏
Using these templates with AI auto-reply
The templates above cover the conversations you'll have repeatedly. As your business grows, the volume of these conversations — especially the first-reply, loan eligibility, and follow-up messages — can easily consume 3–5 hours of your day just in WhatsApp responses.
PropFlow's auto-reply system uses your actual project details (pricing, unit types, selling notes) to generate these responses automatically, in BM, English, or Mandarin, in under 5 seconds. When a buyer asks about loan eligibility, it calculates DSR based on what they tell you. When they want to book a viewing, it proposes a slot.
The templates in this guide are the exact type of conversations PropFlow is trained to handle — so you can focus your time on the closings, not the repetitive qualification conversations that happen 20 times a day.